Categories

1. Advertising – Press Advertising

1. Press Advertising
2. Innovation in Press Advertising

2. Advertising – Outdoor Advertising

1. Ambient: P.O.P. & In-Store
2. Ambient: Billboards & Travel
3. Ambient: Experiential & Installations
4. Poster Advertising: Free Format
5. Poster Advertising: Digital Screens
6. Poster Advertising: Interactive Sites
7. Poster Advertising: Existing Sites
8. Integrated Campaign Led By Outdoor
9. Innovation In Outdoor Advertising

3. Advertising – Art Direction

1. Art Direction for Press Advertising
2. Art Direction for Poster Advertising
3. Art Direction for Enhanced Poster Advertising
4. Art Direction for Direct Poster Advertising
5. Art Direction for Direct Mail Advertising
6. Art Direction for Direct Enhanced Poster Advertising
7. Art Direction for Direct Press Advertising
8. Art Direction for Direct TV & Cinema Advertising

4. Advertising – Craft For Advertising

1. Illustration for Press, Poster & Outdoor Advertising
2. Photography for Press, Poster & Outdoor Advertising
3. Typography for Press, Poster & Outdoor Advertising
4. Digitally Enhanced Illustration for Press, Poster & Outdoor Advertising
5. Digitally Enhanced Photography for Press, Poster & Outdoor Advertising

5. Advertising – Radio & Sonic Advertising & Craft

1. Radio Advertising (1 – 30 Seconds)
2. Radio Advertising (31 – 60 Seconds)
3. Radio Advertising (Campaigns)
4. Topical Radio Advertising
5. Innovative Use Of Radio
6. Sonic Advertising / Non-Radio (1 – 30 Seconds)
7. Sonic Advertising / Non-Radio (31 – 60 Seconds)
8. Sonic Advertising / Non-Radio Campaigns
9. Topical Sonic / Non-Radio Advertising
10. Innovation In Sonic / Non-Radio Advertising
11. Direction For Sonic Advertising (Including Radio)
12. Sound Design For Sonic Advertising (Including Radio)
13. Use Of Music For Sonic Advertising (Including Radio)
14. Casting & Performance For Sonic Advertising (Including Radio)

6. Advertising – Writing For Advertising

1. Writing For Press Advertising
2. Writing For Poster Advertising
3. Writing For Enhanced Poster Advertising
4. Writing For Branded Editorial Content
5. Writing For Direct Mail Advertising
6. Writing For Direct Poster Advertising
7. Writing For Direct Enhanced Poster Advertising
8. Writing For Direct Press Advertising
9. Writing For Direct Sonic (Including Radio) Advertising
10. Writing For Direct Film & Cinema Advertising
11. Writing For Film Advertising
12. Writing For Film Advertising (TV Programme Promotions)
13. Writing For Film Advertising (Sponsorship Credits)
14. Writing For Film Advertising (Branded Content – Short Form)
15. Writing For Film Advertising (Branded Content – Long Form)

7. Advertising – Film Advertising

1. Ad / Promotional Films – Single Spot (1 – 30 Seconds)
2. Ad / Promotional Films – Single Spot (31 – 60 Seconds)
3. Ad / Promotional Films – Single Spot (Over 60 Seconds)
4. Ad / Promotional Films – Campaign
5. Other Screens – Ad / Promotional Films
6. Interactive Film Advertising
7. Use Of Second Screens
8. Ad / Promotional Films Produced Under Rs 10 Lakh
9. Innovation In Film Advertising

8. Advertising – Broadcast

1. Non-Fiction Shows – Single Spot (1 – 30 Seconds)
2. Non-Fiction Shows – Single Spot (31 – 60 Seconds)
3. Non-Fiction Shows – Single Spot (Over 60 Seconds)
4. Non-Fiction Shows – Campaign
5. Fiction Shows – Single Spot (1 – 30 Seconds)
6. Fiction Shows – Single Spot (31 – 60 Seconds)
7. Fiction Shows – Single Spot (Over 60 Seconds)
8. Fiction Shows – Campaign

9. Advertising – Film Advertising Craft

1. Animation for Film Advertising
2. Cinematography for Film Advertising
3. Direction for Film Advertising
4. Editing for Film Advertising
5. Production Design for Film Advertising
6. Sound Design for Film Advertising
7. Special Effects for Film Advertising
8. Use of Music for Film Advertising
9. Casting for Film Advertising
10. TV & Cinema Title Sequence

10. Advertising – Branded Content & Entertainment

1. Fiction Up To 5 Minutes
2. Fiction Over 5 Minutes
3. Non-Fiction Up To 5 Minutes
4. Non-Fiction Over 5 Minutes
5. Live Experience
6. Topical Branded Content & Entertainment

11. Advertising – Direct Marketing & Activation

1. Direct Integrated Campaign
2. Direct Response – Film Advertising
3. Direct Response – Sonic Advertising (Including Radio)
4. Direct Response – Press Advertising
5. Direct Response – Poster Advertising
6. Direct Response – Enhanced Poster Advertising
7. Direct Response – Ambient
8. Direct Mail
9. Direct Innovation
10. Direct Acquisition & Retention

12. Advertising – Creativity For Good

1. Advertising & Marketing Communications – Brand
2. Advertising & Marketing Communications – Not for Profit

13. Advertising – Public Service Announcements

1. PSA – Press Advertising
2. PSA – Poster & Outdoor Advertising
3. PSA – Sonic Advertising (Including Radio)
4. PSA – Film Advertising
5. PSA – Digital Media
6. PSA – Integrated Media

14. Advertising – Integrated Campaign

1. Integrated Campaign
2. Use Of Experiential Marketing
3. Innovative Media

15. Media – Media

1. Use of Publications
2. Use of Sonic Advertising Platforms Including Radio
3. Use of Direct Platforms
4. Use of TV and Cinema
5. Use of Branded Content
6. Use of Outdoor
7. Use of Online Advertising
8. Use of Events
9. Use of Retail Media
10. Use of Social Platforms
11. Use of Mobile
12. Use of Interaction
13. Use of PR
14. Use of Integrated Media
15. Use of Data
16. Use of Technology
17. Use of Collaboration
18. Use of Digital Platforms
19. Use of Placement or Integration

16. Digital – Digital Marketing

1. Integrated Digital Campaigns
2. Digital Branded Film Content & Entertainment – Interactive
3. Digital Branded Film Content & Entertainment – Non-Interactive
4. Digital / Display Advertising
5. Digital Tools & Utilities
6. Digital Installations
7. Games
8. Tactical Digital Marketing
9. Integrated Mobile Campaigns
10. Mobile Adverts
11. Mobile Apps
12. Mobile Websites
13. Mobile Games

17. Digital – Social Media

1. Branded Social Channel
2. Branded Social Posts
3. Branded Social Posts – Topical / Real-Time Response
4. Social Engagement – User-Generated Content
5. Social Engagement – Community Building
6. Innovation In Social Media
7. Social Influencer Marketing – Single Channel
8. Social Influencer Marketing – Multi-Channel

18. Digital – Digital Craft

1. Animation & Illustration for Digital Marketing
2. Sound Design & Use of Music for Digital Marketing
3. Art Direction for Digital Marketing
4. Writing for Digital Marketing

19. Digital – Digital Design

1. Websites
2. Apps
3. Miscellaneous
4. Connected Products
5. User Experience Design (UX)
6. User Interface Design (UI)
7. E-books, Digital Books & Magazines

20. Digital – Innovation

1. Innovative Use of Technology
2. Innovative Use of Mobile Technology