Vice President, Strategy, APAC, Essence

Haruna McWilliamsHaruna is Vice President, Strategy, APAC at Essence, a global data and measurement-driven agency and part of GroupM.

At Essence, she is tasked with overseeing the strategic approach in media, and connecting the gap between creative ideas and engagement with people. She leads her team in exploring media planning based on human insights, and how to ‘engage’ rather than how to ‘tell’ with the evolving media landscape in mind. With over 16 years of industry experience, she most recently served as Global Planning Director at Leo Burnett in Singapore, where she played a key role on Procter & Gamble brands.

Before her move to Singapore, she built the strategy capability for IPG Mediabrands in Japan, where she was the lead on key global clients including Johnson & Johnson and Coca-Cola. Previously, she held roles in Japan, the United States and the United Kingdom with Ogilvy & Mather, BBDO and JWT, where she was in charge of strategy for global clients such as Unilever, Danone, American Express and Cisco Systems.