Principal, Provocateur Advisory

Paritosh JoshiParitosh Joshi is Principal, Provocateur Advisory, an independent Media & Communications consultancy practice. He started Provocateur Advisory in 2012 after a long corporate career that culminated in his running STAR CJ Network India Pvt. Ltd. as its founder CEO. (STAR CJ was set up in 2009 as a 50/50 joint venture between the STAR Group and CJ O Shopping, South Korea’s leading homeshopping business).

In his career of 31 years, Paritosh has travelled through FMCG at P&G, ITC and the Maharaja Organisation, Sri Lanka, Media at Business Standard and STAR, Advertising at Lintas, Commodity Futures at a startup called e-commodities and Industrial Perfumery at Givaudan. Paritosh has been closely involved with several industry bodies (BARC, Media Research Users Council, Advertising Standards Council of India, Indian Broadcasting Foundation).

He has written on Media related themes for publications such as Mint and Financial Express.