Jury

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Bhavika Shah



Founder & Creative Director, Beyondesign

Bhavika Shah is the Founder & Creative Director of Beyondesign, a leading design studio based in Mumbai. A vetran in the industry with more than 18 years of experience, she has a Bachelors Degree from Maharaja Sayajirao University and a Masters in Design from Savannah College of Art and Design, USA. Having taught courses in branding and colour in some of India’s top art schools, like Shrishti Bangalore and ISDI Mumbai, she has also been a speaker at the Printweek NPES conference on the design trends panel and a judge at the Printweek India awards. Bhavika started beyondesign from her bedroom in 2006 and quickly moved on to establish her dynamic, all-girls team, growing one client at a time purely on the merit of recommendations. "Be your own design" is the thought behind the name, which is a philosophy the studio has followed all through. They focus on the bigger picture and the smallest detail and strongly believe that building profitable and meaningful brand identities revolves around minimal, functional and meaningful design. Their designs for logos, packaging or UI, exude relatability and relevance. It is no surprise therefore, that the company has serviced over 500 clients in multiple sectors including law, finance, NGOs, FMCG, beauty and Pharma. They have also become the ‘go-to’ agency for the biggest names in hospitality, servicing brands like St. Regis (formerly Palladium Hotel) and Renaissance for over half a decade and now the IHCL Group (Taj Hotels) and the J.W. Marriott Hotel. India and Indian design has always been the core inspiration for Bhavika, as she strongly believes that India has a strong design aesthetic inspired by vibrant colours, arts and crafts, that can be channeled into an international look and feel. Very much an involved mother, avid traveller and a constant design innovator, Bhavika pushes the boundaries of design and seeks inspiration from everyday everyday sources and meaningful design.

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Mark McDonald



Head Of Creative, Digitas India

As Head Of Creative for Digitas India, Mark leads a team of over 60 creatives across 3 cities. Based in Mumbai, he partners with creative leads in Delhi and Bangalore to drive Digitas’ ‘Connected Creative’ agenda - blending data, technology and creative to deliver compelling brand stories and experiences across platforms and formats. He's also a member of Digitas' Global Creative Capabilities Committee. Mark’s creative journey has taken him across geographies (India, Singapore, Australia) and verticals, with work spanning multi-national and local brands. From Jeep, Puma, Beiersdorf, Nestle, TVS Motors, AB InBev (Budweiser), Unilever and OCBC Bank, to the Tata and Godrej Groups, and Viacom 18 (VOOT). Whether it’s a multi-platform experience that teaches soft skills to India’s first-jobbers for Unilever, or creating an imaginary battery-charging SIM for India’s fastest growing telecom, Mark enjoys solving complex marketing challenges with data and technology-driven creative. Mark was also an integral part of the team that conceived and developed India's first browser-based virtual world for the $3.3bn Godrej Group. Besides picking up Aussie slang and Singapore street food, Mark has had his work recognised at multiple international and national award shows, including The One Show, The Clios, AWARD and the Caxtons. He's also the recipient of the ‘Dancing Partner and Handyman of the Year’ award from his 9-year old daughter. Which is, by far, his proudest achievement.

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PG Aditiya



ECD, Dentsu Webchutney

PG Aditiya is the ECD @ Dentsu Webchutney, leading the creative teams that handle the charter for India’s buzziest technology and consumer brands like Flipkart, Google, UBER, Swiggy, IKEA, WeWork and Airtel. His agency’s work for Flipkart & Swiggy this year led Webchutney’s tallies at Kyoorius & Cannes Lions 2019- helping the agency emerge as the most awarded Indian agency at both festivals. To continue learning about advertising, he teaches it as well at MICA (Ahmedabad) and erstwhile at Christ University, Symbiosis and XIC among others.

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Sumit Patel



Founder Director, Leaf Design

Since founding Leaf Design in 2002, Sumit has been leading the strategic business initiatives for the company. He has been connected with many aspects of the business, including brand and business strategy as well as directing project teams in the development of design-intensive services and social innovations. Prior to Leaf, he led the Experience Design (XD) teams at TBWA Interactive and Euro RSCG. He also held a key creative position at Rediff.com, as part of a founding member of the digital product development team, where he worked with the veteran advertising professional and writer the late Anvar Alikhan. For over two decades, he has worked extensively across a wide range of sectors including infrastructure, healthcare, finance, retail, hospitality, service industry, and consumer-facing markets. He holds a master degree in Communication Design from the National Institute of Design (NID) in Ahmedabad. Considering his interest and passion for teaching, it is possible that you may find him more often at the design schools and forums, an extension of his continued learning environments.

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Vishnu Srivatsav



Regional Creative Head (Advertising & Digital), DDB Mudra

A two-time Cannes Gold Lion winner, Vishnu Srivatsav, is in charge of the creative output of the agency’s robust client roster including 7Up, Mirinda, USL- Diageo, Van Huesen, Peter England, Cycle Agarbathies, Ujjivan and many more. With experience of over fifteen years, Vishnu began his career with RK Swamy BBDO and has also worked with leading creative agencies including FCB Ulka and Grey Worldwide. During his 12-year long stint at Grey, he worked in every single office of the agency in India, collecting along the way, valuable experiences, businesses and of course metals from almost all the major local, regional and global award shows. Vishnu has been involved in creating brand building campaigns across categories like Automobile, Telecom, FMCG, Retail, Lifestyle, Fashion and IT. Some of the world-renowned brands that he has worked with include Gillette, DHL, Fiat Punto, Honda Brio, Duracell, Killer Jeans, Indian Oil, Britannia, Bajaj Allianz Insurance, Dabur, Bharti Axa Insurance, Reliance Mobile, Intex, National Geographic Channel, Fox Traveller, Aircel Cellular, Lee Jeans, 3M, Dell and TimesPro. His recent work for Puma- The Puma Suede Gully camapign, transformed the street culture in India, won three shortlists at Cannes Lions 2018 and two Bronze in Spikes 2018. In 2013 and 2014,