| Mobile Apps | ||||
| Client | MARD – Men Against Rape and Discrimination | |||
| Brand | MARD | |||
| Agency | Hungama Digital Services | |||
| Brief | With the overwhelming incidents of women harassment and rape, the need for a rescue app was imminent. With MARD, the rescue app would enable people to feel a little safer. The application focused on simplicity when it came to the user interface and interaction, while simultaneously triggering a series of processes from the back end. |
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| Solution | When SOS button is tapped, the app automatically sends a message to the 5 emergency contacts which includes the victim’s geo-location. The app to send out an alert to other app subscribers within a 1 km radius of the victim, informing them of the victim’s whereabouts. And lastly, the app starts an audio recording that lasts upto 15 minutes and can be later used as evidence. |
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