| Mobile Interaction & Experience | ||||
| Awards |  |
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| Client | ESPN | |||
| Brand | X Games | |||
| Agency | Sapient | |||
| Brief | The X Games are watched by millions worldwide. But only a few of these viewers are skating, snowboarding, and action sports experts. Which means that—to most casual fans—the trick names called out during a run might as well be in a foreign language. Our challenge: decode the tricks of X Games so that casual sports fans could understand what they were watching and become bigger fans. |
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| Solution | We created Trick Track, a feature of the new X Games apps which uses real-time data and 3D models to display an athlete’s run as it happens—listing tricks by name and giving fans a simple explanation of what they actually mean. Here’s how it works. An athlete executes a trick. The trick is mapped against a 3D model of the course. And users can then choose a trick to get an explanation. | |||
