| Innovative Use of Technology | ||||
| Client | Shyam Sistema Teleservices | |||
| Brand | MTS | |||
| Agency | Brandmovers | |||
| Brief | Durga Pujo is the most awaited festival of West Bengal. One of the most significant aspects of the Durga Pujo is the competitive spirit among the Pujo organisers who strive to make their installation or ‘pandal’ stand out as most popular. MTS has always strived to act as an enabler doing something that will give back the ‘Power to the people’ in awarding the best Pujos across Kolkata. |
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| Solution & Unique Features | The MTS Digital Pujo Awards is an online and offline integrated initiative for the best Pujo, Profiles were created by festival organizers, registering their pandals on www.MTSDurgaPujo.com Multiple MTS RFID enabled LIKE-O-METERS and booths were set up at the biggest pandals, These bands were linked to their FB accounts and could be used to vote by flashing it in front of the LIKE-O-METERS. The MTS Digital Pujo Awards distributed 20000+ RFID bands & 100 LIKE-O-METERS setup across Pujo pandals. MTS Facebook page received more than 1 lakh new likes during the 7 days of the Durga Pujo, serving over 9 million impressions on Facebook & over 5 million impressions on Twitter. MTS’s sales from West Bengal increased by 9% & post-paid data revenues increased by 15% within 1 month of the campaign. |
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