| Innovative Use of Technology | ||||
| Awards |  |
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| Client | OML Entertainment Pvt. Ltd. | |||
| Brand | OML | |||
| Agency | Webchutney | |||
| Brief | OML wanted to encourage spirited fest goers at Bacardi NH7 Weekender to not litter, in an unconventional way. | |||
| Solution & Unique Features | Wasted Bin – ‘drunk talking’ dustbin. Spirited fest goers were encouraged by the bin to throw used cups inside it to watch it ‘get wasted’ with every cup and crack them up. Alcohol sensors (Breathalizers) inside the bin detected the amount of alcohol in each cup which was synced with a database of over 500 progressively ‘drunk’ dialogues. More cups fed inside the bin, ACTUALLY got it more drunk. |
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