| Websites | ||||
| Client | Comedy Central | |||
| Secondary Client | Anger Management | |||
| Brand | Comedy Central | |||
| Agency | Webchutney | |||
| Brief | To promote the launch of Comedy Central’s latest sitcom Anger Management in India, building consumer connections with what the Charlie Sheen show was about with an unforgettable, engaging brand experience. The challenge was to make the foreign concept of Anger Management relatable and identifiable to an Indian population who only knew the main actor in the TV show. | |||
| Solution | We gave an angry country a way to manage its anger: a live-streamed installation where users could vent their anger in real-time on a dummy. The web app hosted under Comedy Central’s Indian website gave users a choice of 7 comic weapons to rage on the bot, letting them tag their friends or several relatable avatars. | |||
