Reliance Jio
Background
Jio is not a brand; it is a movement to leapfrog India from a no-networked land into a high-speed powerful mobile data networked country. Jio will create a digitally empowered India by offering not just ubiquitous high-speed connectivity, but also a range of innovative digital services. These services will inspire and empower every Indian to lead better lives. Jio will revolutionize the way India communicates, shares, entertains, and works to make their dreams possible. Jio will expose Indians to unlimited possibilities and empower them by giving them tools by which they can sculpt their future. Jio will give Indians the power to reimagine their lives.
Jio Brand Personality
Imaginative – Jio is playful and original. Doing things people might not expect, to go that little bit further and make everything feel special.
Personal – Jio is all about people. About what they feel and what they want to do. So let’s keep it personal and treat everyone as an individual.
Restless – Jio stands for the new and never stands still. Always hungry, for the new and unexpected.
Creative Challenge
Digital-transformation is redefining everything we do, from way we work, communicate, share, travel and entertain at an individual level and governance, systems, education, institutions at a larger level.
As a creative individual/team it is your challenge to show us how you think digital-transformation is shaping your world?
Stretch your imagination, dive deep and soar high with the idea of re-imagining and interpret it in your way. We want to hear from you, learn from you and see through your eyes.
Target Audience
- Anyone and everyone… largely Netizens
- Age group: 15 – 45
Deliverables
- A motion graphic/animation piece that is anywhere between 60 sec to 120 sec. The style of animation is up to the choice of the creative individual/team.
Considerations
Your idea stretches imagination of way we do things with the power of high speed internet and its ubiquitous accessibility. Your piece (animated film) can take any format, genre and style. Make us think, laugh and re-imagine.
You can also use Jio’s symbol as part of your animation, but it’s not a must. If you choose to use the symbol then it must be contextual.
Important: Please don’t look at this work as an advertisement for Jio. Look at it at as content/video that can go on the digital medium.
References
- High res version of the Reliance Jio logo
- Vector version of the Reliance Jio logo
- Brief overview of the new Reliance Jio brand
View an animation of the Reliance Jio brand come to life
Submission Guide
1. Online submission
- All submissions must be made via our online entry site only
- No physical submission is needed
- While you can start working on your responses today, entries will be accepted from the 20th of March 2014
- The last date for online submission is 21st April 2014. No entries will be accepted after this.
2. Submission Film
- A rendered film, is to be submitted to support your entry.
- Your film, when submitted must meet the deliverable requirements set out in the brief. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio & Video as one file, encoded as PAL no larger than 720p. Output size should be no larger than 500 MB.
3. Supporting material
- Supporting Entry text must be uploaded to the entry site and should not exceed 400 words.
- You can submit supporting material to show your process and the development of your idea. In addition to your main deliverables you can also submit up to four high res images as JPEG only.
For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.
More info about Presentation boards
More info about Case Films
Terms & Conditions
Download the Brief
Download the Brief Pack
View the Reliance Jio Logo Animation
By downloading the Motion Design Brief by Reliance Jio the Entrant or Entrants have agreed with the following:
– all content created using the Reliance Jio logo is for the response to this brief only
– public distribution or republishing of the content issued by Reliance Jio or the response to the brief is prohibited
– any audio used in the film is available for licensing in future
