Executive Creative Director, SapientNitro APAC
Andy has laid asphalt, cleaned hotplates, pulled pints, mown lawns, sold art (his own), modeled on a catwalk (before the beer belly) and has performed extensive fieldwork in elementary nutrition (he lived on baked beans and canned tomatoes for 2 years while at Bath Lane Art College). He eventually stumbled into the direct marketing business at age 19 as a junior art director. In 1991, he moved to Asia where he had stints in Singapore, Hong Kong, Malaysia and Thailand. In 1999, he propelled Ogilvy Singapore to the top of the creative rankings and kept them there for the following 4 years. Andy joined Saatchi & Saatchi as Regional Creative Director at the end of 2004. He took them to the top of the Creative Rankings, too (to the annoyance of Ogilvy). In 2013, Andy was lured to the pure digital side of the business. He joined Sapient Nitro as Chief Creative Officer, Asia/Pac.
Andy has won metal in every major award show including 10 Gold and over 150 other bits of metal at Cannes. And has also won a bag load at other shows: D&AD, One Show and Clio, to name a few. Despite the fact he’s nearly 50, he’s still learning new things every single day.
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