2015 Nominees
Duracell Positive and Negative Stories
Press Advertising Client Procter & Gamble Brand Duracell Agency Grey Brief To communicate the longevity of Duracell’s Alkaline Batteries, while engaging the consumer. Scale & Location Local Newspapers Solution Everything has a positive and negative, even the longevity of Duracell Batteries. So we told engaging tales of good things going bad. The stories transition seamlessly...
Dining Table
Press Advertising Client Future Group Brand Home Town Agency DDB Mudra Brief Purpose: Rising real estate prices in India has seen the sizes of homes shrink severely. We wanted to let people know that our our made-to-order furniture could help them use this limited space efficiently.Target Audience: Small home owners Scale & Location In India,...
TV Unit
Press Advertising Client Future Group Brand Home Town Agency DDB Mudra Brief Purpose: Rising real estate prices in India has seen the sizes of homes shrink severely. We wanted to let people know that our our made-to-order furniture could help them use this limited space efficiently.Target Audience: Small home owners Scale & Location In India,...
Volkswagen – Bi-Xenon Headlamps
Press Advertising Awards Client Volkswagen Group Sales India Pvt Ltd Brand Volkswagen Agency DDB Mudra Brief The objective was to bring alive various features of the Volkswagen cars in a unique, yet minimal way. Scale & Location Beauty and Salon – Bi xenon headlamps 275 mm H x 215 mm W ( Cut Mark Size...
Volkswagen – Identity Campaign
Press Advertising Client Volkswagen Group Sales India Pvt Ltd Brand Volkswagen Agency DDB Mudra Brief The objective was to bring alive various features of the Volkswagen cars in a unique, yet minimal way. Scale & Location 275 mm H x 215 mm W ( Cut Mark Size ) – Full Page Color Ad Spa Veda...
Volkswagen – Automatic Distance Control
Press Advertising Client Volkswagen Group Sales India Pvt Ltd Brand Volkswagen Agency DDB Mudra Brief The objective was to bring alive various features of the Volkswagen cars in a unique, yet minimal way. Scale & Location Finger Ink – Automatic distance control; 275 mm H x 215 mm W ( Cut Mark Size ) –...
Volkswagen – Hill Hold
Press Advertising Client Volkswagen Group Sales India Pvt Ltd Brand Volkswagen Agency DDB Mudra Brief The objective was to bring alive various features of the Volkswagen cars in a unique, yet minimal way. Scale & Location Spa Veda – Hill Hold function; 275 mm H x 215 mm W (Cut Mark Size) – Full Page...
Sufi Rock Peace
Billboard/Innovation Client Pernod Ricard India Pvt. Ltd. Brand Seagram’s 100 Pipers Agency Ogilvy Brief Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event. Scale & Location These outdoor hoarding were 12 feet x 6 feet and placed...
Nerolac Kites – Rang De patang
Ambient Awards Client Kansai Nerolac Paints ltd. Brand Nerolac Agency DDB Mudra Brief In India, Nerolac is a brand synonymous to household paints. And like most other brands in this category, it feels restricted in its communication. When they approached us, they had following objectives in mind:a) To conceptualize and implement an innovation to exhibit...
Health Cha Shree Ganesh
Ambient Awards Client Zydus Wellness Ltd. Brand Nutralite Agency DDB Mudra Brief The spreadable fat market in India is estimated to be around the $130 MN. Amul, leading brand in India has an 80% market share. Nutralite in contrast is the new kid on the block. Objective was to spike up conversations on health and...
The Misunderstood Scoreboard
Ambient Client Zee Media Corporation Ltd. Brand Zee News Agency DDB Mudra Brief When Zee News engaged us, they hurled three bouncers at us -Be perceived as the news channel with a distinct point of view Stand out in the red ocean of Pakistan bashing Go miserly on paid media Doesn’t sound difficult unless you...
Visa Saree
Ambient Awards Client Visa India Brand Visa Agency BBDO India Brief Our audience was the young Indian. They, unlike a generation before them, are immensely ambitious and seek inspiration and tools that enable them to access advancement in life. Visa Debit, the world over, is the tool that enables access to a new world free...