Show Programme Promotion Client Star India Brand Satyameva Jayate Agency Ogilvy Audience Believers of Satyamev Jayate Cultural Context In India Satyamev Jayate isn’t just a program, it’s the voice of people, the voice of change. And a threat for those who do wrong. The campaign communicated that by showing topics that were burning issues of...

Ad/Promotional Film Campaign Awards Client Bigrock Brand Bigrock Agency Ideas@Work Audience Small and medium business owners Cultural Context To distinctly stand apart from other domain registration and web hosting companies, we created some crazy organisations and businesses that highlighted the quirks of Indians and their beliefs.    

Ad/Promotional Film Campaign Awards Client Tata Teleservices Limited Brand Tata Docomo Agency Contract India Audience Affluent Youth segment: within the age bracket of 15-24 years, and predominantly SEC A and B. Cultural Context With a lot of content being shared on the net, we noticed that the online behavior of the youth is already quite open....

Ad/Promotional Film 61+ sec Awards Client JSW Steel Brand JSW Steel Agency Ogilvy Audience SEC A, B, C, D; Male, Female; 10+ years Cultural Context India has progressed a lot in the last few decades but still discrimination against the girl child is still a reality. Especially in Haryana, Rajashthan, Punjab and Uttar Pradesh. The film...

Ad/Promotional Film 61+ sec Client Mondelez India Foods Pvt. Ltd. Brand Cadbury 5 Star Agency Ogilvy Audience YouTube viewers across India Cultural Context Internet speeds in India are poor, causing delays in loading videos on YouTube. Using the buffering sign on YouTube, we created this pre-roll video for YouTube, attributing the delay to Cadbury 5 Star’s...

Ad/Promotional Film 61+ sec Awards Client Bigrock Brand Bigrock Agency Ideas@Work Audience Small and medium business owners Cultural Context To distinctly stand apart from other domain registration and web hosting companies, we created some crazy organisations and businesses that highlighted the quirks of Indians and their beliefs.  

Ad/Promotional Film 31 – 60 sec Client Hindustan Unilever Brand Red Label Tea Agency Ogilvy Audience Indian Homemakers, which include current users of our tea and also users of competitive brands Cultural Context India has a history of conflict between Hindus and Muslims. Neighbours is a simple story set to this background, based on the...

Ad/Promotional Film 31 – 60 sec Client Breakthrough Foundation Brand Breakthrough Foundation Agency Ogilvy Audience The advertising was targeted at communities in India with a history of female foeticide. Cultural Context Across the country, especially in the north-west, girls are considered a liability. As a result, every year, thousands of female fetuses are aborted as...

Ad/Promotional Film 31 – 60 sec Client Vodafone Brand Vodafone Agency Ogilvy Audience The film was targeted at smartphone users across the country – and was broadcast nationally.  

Ad/Promotional Film 31 – 60 sec Client Coca-Cola India Pvt. Ltd. Brand Kinley Agency Ogilvy Audience Kinley wanted to appeal to younger audience. Age group 15 – 35 and it was aired Nationally. Cultural Context White lies have become a part of our daily life and common speak. Through this ad we wanted to reiterate...

Ad/Promotional Film 31 – 60 sec Client Pidilite Industries Brand Fevikwik Agency Ogilvy Audience Since Fevikwik is a mass brand, the ad was targeted at adults across the country. Cultural Context The ad depicts a Border parade ceremony between two countries performed by the security forces everyday. The two nations are known to share political...

Ad/Promotional Film 31 – 60 sec Client Bigrock Brand Bigrock Agency Ideas@Work Audience Small and medium business owners Cultural Context To distinctly stand apart from other domain registration and web hosting companies, we created some crazy organisations and businesses that highlighted the quirks of Indians and their beliefs. Within just a few days, it garnered...