| Typography for Advertising | ||||
| Client | Procter & Gamble | |||
| Brand | Duracell | |||
| Agency | Grey | |||
| Brief | To communicate the longevity of Duracell’s Alkaline Batteries, while engaging the consumer. | |||
| Scale & Location |
Scale & Location: Local Newspapers | |||
| Solution |
Everything has a positive and negative, even the longevity of Duracell Batteries. So we told engaging tales of good things going bad. The stories transition seamlessly from good to bad as they cover the battery’s positive and negative sections, the colours of the copy are copper and black as the story goes from good and bad. | |||
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