Use of Music for Film Advertising
Client JSW Steel
Brand JSW Steel
Agency Ogilvy
Audience SEC A, B, C, D; Male, Female; 10+ years
Cultural Context
 India has progressed a lot in the last few decades but still discrimination against the girl child is still a reality. Especially in Haryana, Rajashthan, Punjab and Uttar Pradesh.
The film celebrates the life of Geeta Phogat who hails from Haryana and went against odds to become first woman wrestler to bring honor to her family, state and country.