Global Brands ECD, Lux & Friso
Juhi drives the worldwide brand development and creative output for Unilever’s Lux and Friesland Campina’s Friso business. Three years in this global role have enabled her to develop a nuanced understanding of cultural insights in varied markets across East Europe, Africa, the U.S., LATAM, Middle East and Asia. She grew up in agencies like Lowe, McCann, Ogilvy, and JWT India. One of the youngest Executive Creative Directors in the system, she took over as the national lead at JWT Indonesia. Within a year, she changed the face of Indonesian advertising by bringing home the country’s first Lion. When she moved as ECD to Saatchi & Saatchi, the agency went from one local bronze to their first ever Cannes haul.
Juhi has led her agencies to win agency of the year and best of show multiple times. She has won numerous golds, silvers and bronzes at Cannes, Spikes Asia, Adfest, The Creative Circle Awards and just last year, a Grand Prix, gold and bronze at Spikes Asia. She has judged at Spikes Asia, Creative Circle Awards (Singapore), and a number of other awards shows.
Juhi believes the best work happens when real challenges are solved. People know her as someone with great intensity and energy. She specializes in creative strategy, trans media ideas, creative use of media, engagement, film, outdoor, cause marketing and activism. Juhi is passionate about finding creative solutions to do good. Juhi is interested in human behavior, installation art and quasi science. She has a passion for mentoring. She has spoken at INSEAD, National Marketing seminars, Award School Asia and Ngee Ann Polytechnic.
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