Innovative Media
Client Kansai Nerolac Paints ltd.
Brand Nerolac
Agency DDB Mudra
Brief In India, Nerolac is a brand synonymous to household paints. And like most other brands in this category, it feels restricted in its communication. When they approached us, they had following objectives in mind:
a) To conceptualize and implement an innovation to exhibit the wide range of Nerolac palette in the city of Ahmedabad.
b) The idea needed to be simple (read: cost effective!) and scalable.
Results The skies of Ahmedabad, (the capital of kite festival) boasted over 50,000 kites during Uttrayan, each one carrying the details of the Nerolac shades.

400 paint retailer shops were branded with these kites as reference shade cards, over 5000 kites were distributed in residential societies to paint the sk, thus offering a compelling proposition to exhibit the Nerola range of colors
Solution
 Uttarayan, that time of the year when the skies are filled with the spirit of joys – Kites. All over the city, the serene blue sky with colorful kites look splendid dotted with vivid splashes of color

It was the unique opportunity for Nerolac to paint the sky with their color shades. Kites of exact nerolac shades and detailson them were created and distributed, across city of Ahmedabad