Tactical Film Advertising | ||||
Awards | ||||
Client | Shopclues.com | |||
Brand | Shopclues | |||
Agency | Enormous | |||
Audience | To get maximum mileage out of a 10 seconder spot. To remind people that you can get any product at a cheaper rate on shopclues.com | |||
Cultural Context |
The objective was to air the 10 second spot immediately after commercials of certain products or brands. While those commercials advertised their particular product, our commercial followed immediately, applauding the previous commercial, while also mentioning that their product can be bought on Shopclues.com at a lesser rate. | |||