Radio Advertising | ||||
Client | Zee Entertainment Enterprises Ltd. | |||
Brand | &Pics | |||
Agency | Scarecrow Communications | |||
Audience | Male & Female, 16 – 45 yrs | |||
Brief |
To promote the Hollywood Sundays segment on &Pictures | |||
Cultural Context |
India is a land of varied cultures and practices. We decided to highlight on the same in a quirky fashion. | |||
Solution |
Taking Indian nuances and fusing it with popular Hollywood movies |