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Client HCL Technologies Ltd.
Brand HCL Technologies
Agency ITSA Brand Innovations
Brief
 To create a powerful sales collateral that can be personalised for CXO’s in G2000 Companies
Cultural Context Relationship Beyond the Contract is an articulation of HCL’s belief that people do business with people, and in doing so often go beyond the call of duty to accomplish greatness.
Results Over 700 Coffee Table Books were given to key decision makers from G2000 companies, including Satya Nadella, CEO, Microsoft and Charles Philip, CEO, Infor.
Solution
 A Coffee Table book of stories that cue HCL’s values & key service offerings. Stories of iconic relationships that went beyond the contract, from all parts of the world. With a page for a personal handwritten message from an HCL leader