Cinematography for Film Advertising | ||||
Client | Star Sports | |||
Brand | Star Sports | |||
Agency | BBDO India | |||
Audience | Any and every cricket fanatic in the country. | |||
Cultural Context |
India’s national passion is more than a sport. It is our common language; a language spoken and understood by over billion Indians that breaks down our many differences; of cast, religion, socio-economic status and even language. Every 4 years, the ICC Cricket World Cup, the collective hunger of a billion Indians for the cup elevates this common language to the status of a mother tongue | |||