| Billboard/Innovation |
| Client |
|
Pernod Ricard India Pvt. Ltd. |
| Brand |
|
Seagram’s 100 Pipers |
| Agency |
|
Ogilvy |
|
|
|
| Brief |
|
Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event. |
Scale & Location
|
|
These outdoor hoarding were 12 feet x 6 feet and placed at different cultural venues and popular heritage sites. |
Solution
|
|
Sufi Rock combines classical Sufi music with Rock music. The unusual billboard fused the jali (perforated, latticed screen) from Islamic architecture with a symbol widely used by rock and metal fans: power ballad symbol (with a lighter). It was die-cut using laser beams to create a beautiful ambiance when it interacted with light. |
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