Writing for Radio Advertising
Awards
Client Conde Nast
Brand Vogue
Agency Ogilvy
Audience Adults across the country.
Brief
 Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles.
Cultural Context
 In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the most meaningful and exquisite names for their daughters. The paradox is that these parents rarely strive to ensure that their daughters have equally beautiful lives.
Solution
 Its ironical the names that we give to our girls rarely match up to the life that we offer them. We kept the tone of the radios simple yet hard hitting and Aamir’s voice created a deep impact in the listener’s mind.