| 2503 – Brand/Visual Identity Expression in Digital or Moving Image |
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| Client | Clean Slate Films | |||
| Brand | Clean Slate Films | |||
| Agency | Tag Vinnatti | |||
| Brief | A new production company attempting to deliver quality cinema that gives audiences a new viewing experience every time. To create a young brand that defies norms of typecasting. To establish the brand in a 100 year old industry with its traditional & commercial production houses that have left their mark in history.Build a platform for great story-telling that unshackles age old rules. | |||
| Location & Scale |
The film ran PAN India in theaters & multiplexes before the screening of NH 10 starring Anushka Sharma. | |||
| Solution |
Encapsulated the company’s vision through design & animation. Described the brand’s philosophy in less than 10 secs by building a cinematic backdrop with a mascot that epitomizes no cinematic baggage and starts with a ‘clean slate’ every time. We created a concept that holds meaning even if one was to view it out of context. | |||
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