Spice Monger

Logos: Static and In-motion Logo
Client		Spice Monger
Brand		Spice Monger
Agency		Please See Advertising Pvt. Ltd

Brand History		Spice Monger is a brand that was started by a New-York resident of Indian origin, who wanted to share his love of organic spices with the world. His intention was to create a new spice route that began in his homeland and extended to a global audience. Our task was to design and position the brand, which would be extended onto packaging and an e-commerce website.

Solution		The visual identity is an ambigram of a Spice Monger. One face on the packaging pays homage to the old spice route. The other face comes to life beautifully, as the ambigram gets inverted every time the product is tipped. We created a digital property called ‘Suitcase Of Spice’ and through geo-tagging, we allowed consumers to document their own stories and history with the spices.