| Branded Film Content & Entertainment |
| Client |
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Pernod Ricard India Pvt. Ltd. |
| Brand |
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Royal Stag |
| Agency |
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River Advertising |
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| Brief |
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Royal Stag Large Short Films, India’s most unique online platform for short films, celebrates the power of authenticity. Its rallying cry is ‘keep perfecting’. Acclaimed directors like Anurag Kashyap, Sudhir Mishra and others have created original content specially for this platform. This time, the brand wanted to inspire unknown, budding directors to share films which are original and inspiring |
Solution
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We urged people to not just share their films, but also be original in storytelling. So we created a film which took a typical movie scene, in this case a kidnapping, and turned it over its clichéd head. The film rids the scenario of its clichés and perfects the scene. Thereby urging filmmakers to keep perfecting for the sake of originality. Because only the most original ones make it large |
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