Branded Film Content & Entertainment Client Hindustan Unilever Brand Tresemme Agency PHD India Brief TRESemmé found that their TG looked to red carpet events like Cannes, the Oscars, Gloden Globes. BAFTA etc. for fashion inspiration.Unlike our competitors, we had no brand ambassador at these events, leaving TRESemme out of the surrounding conversations. We had to...

Branded Film Content & Entertainment Awards Client Hindustan Unilever Brand Tresemme Agency PHD India Brief TRESemmé found that their TG looked to red carpet events like Cannes, the Oscars, Gloden Globes. BAFTA etc. for fashion inspiration.Unlike our competitors, we had no brand ambassador at these events, leaving TRESemme out of the surrounding conversations.We had to...

Branded Film Content & Entertainment Client Pernod Ricard India Pvt. Ltd. Brand Royal Stag Agency River Advertising Brief Royal Stag Large Short Films, India’s most unique online platform for short films, celebrates the power of authenticity. Its rallying cry is ‘keep perfecting’. Acclaimed directors like Anurag Kashyap, Sudhir Mishra and others have created original content...

Digital – Direct Response Client Procter & Gamble Brand Gillette Agency BBDO India Brief Drive equity by glorifying the Gillette values of inner steel through Role Models and the father-son relationship. The Target Audience:The TA was drawn from existing consumers The Strategy:Gillette, as a brand that inspires men to be the best that they be,...

Digital – Direct Response Client Systema Shyam Tele-Services Pvt Ltd Brand MTS India Agency Creativeland Asia Brief MTS was launching their 3GPLUS network. To communicate we had a 70 sec spot set in a labour room that showed a new born baby take charge of his own birth. Our task now, was to market this...

Digital – Direct Response Client BookMyShow Brand BookMyShow Agency Kenscio Digital Brief BookMyShow is India’s Largest Entertainment Centre for Movie, Concert , Event & Theatre tickets. The campaign was designed to address the challenge of Feeble persuasiveness existing email campaigns. Their requirement was to ensure better visibility of the promotional Emails thereby creating sense of...

Digital – Direct Response Client Encompass Brand Bedbathmore.com Agency Scarecrow Communications Brief To promote the sales of bedsheets on bedbathmore.com Cultural Context Hrithik Roshan is a superstar of the Bollywood film industry. Getting him onboard for a promotion, that too without spending a single rupee was no mean feat. Mobile Operating System Android/ Windows/ iOS...

Use of Social Media Client Star India Pvt. Ltd. Brand Star Sports Agency Blink Digital Brief Despite being the national sport, Hockey is not perceived to be as cool as Cricket or Football. Therefore, our task was to make Hockey relevant to the youth by making it unconventionally “cool”. Product Description A stick selfie made...

Use of Social Media Client Adidas Brand Adidas Agency Dentsu Webchutney Brief India were the defending champions for Cricket World Cup 2015. A clear objective for adidas was to start conversations on social around the sentiment and eventually convert this into a mass movement in the country, with the brand providing the catalyst to spark...

Use of Social Media Client MRF Limited Brand MRF Limited Agency Experience Commerce Brief For the last 30+ years MRF would predict the date of the first rains in Mumbai. This campaign had lost its relevance to the younger audiences. In 2014 MRF wanted to take a disruptive step and engage with the digital consumers...

Use of Social Media Client ITC Wills Lifestyle Brand Wills Lifestyle Agency Madison Media Brief Wills Lifestyle’s longstanding association with the Wills Lifestyle Fashion Week had made it a blind spot for visitors. The brand challenge was to come up with a technology driven innovation to draw attention back to the brand, across Social Media...

Use of Social Media Client Bisleri Brand Urzza Agency Soho Square Brief Urzza – a local energy drink, entered the Indian market dominated by Red Bull with a whopping 89% market share.Our audience, the new-age Indian youth, was exploring avenues, opportunities and possibilities their fathers did not. Urzza needed to be relevant to them by...