| Digital Tools & Utilities | ||||
| Awards |  |
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| Client | United Spirits Ltd | |||
| Brand | BossPatrol | |||
| Agency | DDB Mudra | |||
| Brief | Our task was to make the whiskey brand’s long-running campaign “The spirit of friendship” relevant to younger audiences. Insight: Everyone likes to take a break at work every now and then – with youtube, games, Facebook, etc. But what do you do when your boss walks past your computer and catches you in the act? You may not see your boss coming, but your friends just might. |
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| Solution | BossPatrol is a downloadable app lets you save your friends from trouble. If you see your boss approaching, while your friends are wasting time on the internet, all you have to do is speak out a secret phrase. The app will detect it through the microphone, connect with your friends’ computers and instantly open up ‘safe’ presentations and spreadsheels on all their computers, just in time. | |||
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