Online Advertising
Client Ford India Pvt Ltd
Brand Ford EcoSport
Agency The Blue Hive
Brief
  1. Cater to the high demand for the EcoSport by getting as many consumers as possible to experience it, despite a limited availability of test-drive cars. 
  2. Consolidate ‘Urban SUV’ positioning established at pre-launch, by providing substantial ‘reasons to believe’ in the form of vehicle’s features.
  3. Spread awareness about the next-gen voice activated technology (SYNC™) in the EcoSport.
Solution To demonstrate the amazing SYNC™ voice technology, we created India’s first Mobile Voice Activated Banner, allowing users to speak to the car via their phone, and tell it what to do! As a virtual test drive progressed, key EcoSport features were highlighted along with product videos and expert reviews. The result was an incredible interaction rate of 22.6%, roughly DOUBLE the industry average!