| Branded Film Content & Entertainment | ||||
| Client | Dabur India | |||
| Brand | Dabur Vatika | |||
| Agency | Linen Lintas | |||
| Brief | DaburVatika Shampoo needed a platform to connect with today’s women. Brief was to create a campaign where the brand can have conversation and emotional engagement with the audience through a relevant and scalable idea. In India a women is considered beautiful only if she has long hair. The objective is to go beyond this superficial beauty aspect and talk about the beauty, which comes from within. | |||
| Solution | Film is the story of a cancer survivor whose fight is with herself, with her changed appearance. She overcomes her apprehensions & comes out vctorious. Film is unique in away that it talks about fight after you have already defeated the biggest enemy-cancer. From a brand’s point of view it is unique as the statement, ‘some people don’t need hair to look beautiful’ is coming from a shampoo brand. | |||
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