| UX, Interface & Navigation for Websites & Digital Design | ||||
| Client | Tourism Department of Daman and Diu | |||
| Brand | Diu Tourism | |||
| Agency | Ogilvy | |||
| Brief | Rebrand Diu as an ideal weekend destination. Rid Diu of the misinformed notions travellers have about it being just a watering hole. Build an image for Diu that would not only educate people about its rich heritage but also give people a reason to visit Diu. | |||
| Solution | We defined Diu as Ilhadecalma- The Isle of Calm. To get this message to people in the most engaging possible manner we decided to craft a website that was literally a street view experience of Diu’s major attractions. We called it Ilhadecalma. com and allowed people to take a journey through the beautiful island at the end of which they were to guess where this place was. | |||
| Viewing Instructions | Be it the 360 panorama view of the beach the fort or any of the other 3 destinations highlighted on the website. The experience is just tantalising. | |||
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