Agency:
Umbrella Design
Client:
Bennett, Coleman & Co. Ltd.
Brief
The Times of India awards the most eco-friendly Ganesha idol created for the Ganesha festival in Mumbai, every year. Inform people about the same along with inspiring them to be eco-friendly.
Solution
People were informed of The Times of India award for 2012’s most eco-friendly Ganesha idol in a relevant way− by also sending the message to adopt recycling.
Result
The campaign was widely viewed and embedded the thought to consider recycling in the minds of its viewers.
Award
Credits
Creative Director
Karan RawatDesign Director
Uttam SutarCopywriter
Sanjay SureSunil Shibad
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