Agency:
Locopoco Design Studio
Client:
Varnam
The 200 year old Lac-turnery craft from Channapatna, Karnataka is widely known as a toy-craft.Varna’s effort has been to re interpret these toys as functional products for living spaces.
The design for the packaging of these products focused mainly on – (1) Creating awareness about craft (2) Showing its utilitarian value (3) Creating a look that is in sync with the current times and (4) A packaging that is easy to transport, store and assemble at the retail end.
This functional design has given these products shelf space in major boutiques across the country and garnered eye-balls from both, the people and the press.
Award
Credits
Creative Director
Lokesh KarekarDesign Director
Lokesh KarekarDesigner
Lokesh KarekarCopywriter
Karthik VaidyanathanPhotographer
Lokesh KarekarIllustrator
Lokesh KarekarTypographer
Lokesh KarekarPrinter
Canara PrintsBangalore
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