| Integrated Digital Campaign | ||||
| Client | ICICI Bank | |||
| Brand | ICICI Bank | |||
| Agency | Fanatics Viscomm | |||
| Brief | To turn one of ICICI Bank’s beyond banking initiatives- a drawing competition into a nation wide phenomena. We wanted to reach out to everyone who believes in magic. |
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| Platform |
Web, Mobile, Real world, Social media | |||
| Solution |
How do get people exited about a drawing competition?A drawing competition is not all that exiting we added a social angle. The winning pieces would be auctioned and the money raised would bring the drawings to life, literally. How do you get an entire country exited? By creating a pencil, that brought everything you draw to life. We set up a make believe start-up called the Magic Pencil Project. |
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