Animation & Illustration for Online Marketing
Client Wipro Limited
Brand Wipro ENU
Agency NicheMinds
Brief The objective of the film was to sensitise Wipro’s Water Utility clients / prospects in the UK about the precious nature of water in a resource-constrained world.
The film’s other role was to tell clients and prospects about how Wipro as a company does work in this area – which is of great interest to Utility companies and public at large.
Solution Therefore, the solution was to create this film with animation as an execution idea from a child’s POV. Why a child’s POV? Because whatever is being said would be well received without sounding preachy.
The animation also had an innovative quality in terms of execution. We ensured the style of animation changes every few seconds, which in fact, made the film absolutely disruptive.