Use of Social Media
Client Worldwide Media
Brand Femina
Agency DDB Mudra
Brief It’s a tough time to be a magazine. Readers have far more engaging options. And far shorter attention spans. So how does a 60-year old magazine get young women to turn around and take notice? And more importantly, engage with it?
Solution We created the country’s first fully crowd-sourced magazine – Femina Made by you. We invited young women across the country to take over the magazine. Completely. For an entire month. Young women who’d been posting on Facebook walls and blogs, loved the idea of having a printed magazine to themselves. And Femina needed to connect with a younger audience. It was a perfect fit.