| Use of Social Media | ||||
| Client | ITC Wills Lifestyle | |||
| Brand | Wills Lifestyle | |||
| Agency | Madison Media | |||
| Brief | Wills Lifestyle’s longstanding association with the Wills Lifestyle Fashion Week had made it a blind spot for visitors. The brand challenge was to come up with a technology driven innovation to draw attention back to the brand, across Social Media and at the event. | |||
| Mobile Operating System: |
All Smartphones and Web Devices | |||
| Solution |
#WillsRocktheRamp – An engaging new twist to the traditional fashion spin. Wills Lifestyle gave Fashion Week attendees a platform to show the whole world what they were wearing to the event. Users simply posed in the 360 booth while the revolving camera recorded a 6 second video of their look. This was uploaded to the Wills Lifestyle’s Vine page in realtime and was further shared on Twitter. |
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| Viewing Instruction |
The vines can be viewed separately on the vine page, which has been provided in the form of the execution link. | |||
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