Agency:
DSYN Technologies Pvt. Ltd.
Client:
Asian Paints Limited
When Choosing Colour was a Pain, Asian Paints wanted to take the colour choosing experience mobile for their retail customers and interior designers.
From Paper to Pixel
We started with the physical process of – choosing a colour from the fandeck and imagining how it will look on the walls of the room, and created it’s digital equivalent.
The application lets the user select a root colour in one of three ways, digital fan deck, search; and image colour picker.
The user can, then, look at colour combinations. Build colour palettes and apple them to an isometric room environment.
Digital Experience
Asian Paints is one of the first movers in this space.
Credits
Creative Director
Anuj BhargavaDesigner
Rakesh BaidyaVarun Joshi
Web + Digital
Sandeep YadavNitesh Garg
Programmer
Nitesh GargSandeep yadav
Shubham Khare