2013 NOMINEES / Design For Digital

Agency:

DSYN Technologies Pvt. Ltd.

Client:

Asian Paints Limited

When Choosing Colour was a Pain, Asian Paints wanted to take the colour choosing experience mobile for their retail customers and interior designers.

From Paper to Pixel
We started with the physical process of – choosing a colour from the fandeck and imagining how it will look on the walls of the room, and created it’s digital equivalent.

The application lets the user select a root colour in one of three ways, digital fan deck, search; and image colour picker.

The user can, then, look at colour combinations. Build colour palettes and apple them to an isometric room environment.

Digital Experience
Asian Paints is one of the first movers in this space.

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Credits

Creative Director

Anuj Bhargava

Designer

Rakesh Baidya
Varun Joshi

Web + Digital

Sandeep Yadav
Nitesh Garg

Programmer

Nitesh Garg
Sandeep yadav
Shubham Khare

Client Contact Person

Payal Machave
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