Park Avenue Deodorant Packaging

Background
Park Avenue Deodorants have dominated the male grooming psyche in India for decades, both as an accessory and style statement.

Challenge
With numerous brands fighting for visibility in retail environments, Park Avenue needed a packaging revamp with a distinct shelf presence and compelling story to tie the variants together without changing the colour and name, while evading the commonly used seduction route.

Solution
Derived from the various facets of mens persona, the faceted visual language create a connect to bind the variants. The graphic language and messaging motivates and connects with the consumers to enhance recall.