2013 NOMINEES / Design For Packaging

Agency:

Locopopo Designs

Client:

Varnam

The 200 year old Lac-turnery craft from Channapatna, Karnataka is widely known as a toy-craft. Varnam’s effort has been reinterpret these toys as functional products for living spaces.

The design for packaging of these products focused mainly on – (1) Creating awareness about the craft (2) Showing it’s utilitarian value (3) Creating a look that is in sync with current times and (4) a packaging that is easy to transport, store and assemble at the retail end.

This functional design has given these products shelf-space in major boutiques across the country and garnered eye-balls from both, the people and press.

 

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Award
Credits

Creative Director

Lokesh Karekar
Karthik Vaidyanathan

Design Director

Lokesh Karekar

Designer

Lokesh Karekar

Copywriter

Karthik Vaidyanathan

Photographer

Lokesh Karekar

Illustrator

Lokesh Karekar

Typographer

Lokesh Karekar

Printer

Canara Prints, Bangalore

Client Contact Person

Karthik Vaidyanathan
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