Ad/Promotional Film 31 – 60 sec
Client Perfetti Van Melle India
Brand Center Fruit
Agency Ogilvy & Mather Pvt. Ltd.
Audience The commercial was broadcast nationally.
Cultural Context
 Brand Proposition: Center Fruit, is a chewing gum so tempting, people drool and ululate the moment they see it. This visual of a tongue going ‘laplap’ has become an established mnemonic for the brand.TVC: South-Indian restaurants don’t have menus. The waiters in these restaurants serve as human menus, rattling off the specials form the top of their head.