There can only be one Blue Elephant, therefore unlike any other advertising awards in India, the Kyoorius Advertising Awards have no winning tier structure of gold, silver and bronze — only the best work is awarded.

A specialist jury – selected together with D&AD and composed of the top creatives from across the world – will judge all submitted entries according to the Kyoorius & D&AD awards criteria. What sets us apart, in addition to tough standards, is that your entry fee provides invaluable funding for our annual education programme — Kyoorius FYIday, stimulating the industry and more importantly, developing future generations of creative talent.

All jury members will gather in India for the jury session — to review, discuss and elect the best of the best over an intensive three day session. All voting is private, never by a show of hands.

During the judging process, the jury will base their decision on three criteria, reviewing if the entry is –

  • an original and inspiring idea
  • well-executed
  • relevant to its context

In the categories relating to craft, work is judged first on the strength of the craft, then on how it contributes to the success of the idea.



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Neil Dawson – Foreman Abhijit Avasthi Carlos Anuncibay
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Graham Kelly Sajan Raj Kurup Senthil Kumar
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Sonal Dabral Woon Siew Hoh