Poster Advertising Campaign
Client Perfetti Van Melle India
Brand Mentos Marbles Sour
Agency Ogilvy & Mather Pvt. Ltd.
Brief Sour Marbels are sour. It says so on the packaging and it delivers. And it’s a lot of fun to eat as well. Our brief was to come up with communication that would dramatize the taste while keeping a youthful, fun and irreverent mood alive for the brand.
Scale & Location
 This Sour Marbels Campaign ran all over india in form of Posters in Super markets, Retail Shops and Departmental Stores.
Solution
 When the tongue experiences sour, it does things to your face. These involuntary contortions are amusing. Our idea was to use Sour Marbels as an unexpected defence from potential attackers. And by choosing to use illustrations, we made the contortions even more drastic while still keeping them plenty fun to look at.

 

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