Ad/Promotional Film 61+ sec
Client Google India
Brand Google Search
Agency Ogilvy & Mather Pvt. Ltd.
Audience Online Indians who are eligible to vote. Existing as well as new Google users. Released online only.
Cultural Context
 In the world’s largest democracy many have stopped believing in voting. In 2014, a landmark election year, Google, India’s preferred destination for online conversations, wanted to get people talking about the elections and restore their faith in democracy. With 33% of eligible voters being online, but only 4 out of 10 considering voting, we needed to do something on the web to get people to vote.