Ad/Promotional Film 61+ sec
Client Intel Private Technology Limited
Brand Intel
Agency Hungama Digital Services
Audience Ages between 21-40, people who are exploring new things. Males and Females Sec A+ A B
Cultural Context
 With the launch of Intel’s new Look Inside campaign, we thought of leveraging the brand proposition through branded content.Using Mumbai’s infamous slum dwelling, Dharavi seemed the obvious start, as that fitted the overall though of Look Inside.The task was to create branded content for a premier brand that would get recognition, drive the brand identity and enhance the premise of the campaign.