Special Effects for Film Advertising
Awards
Client O. V. Choudhary
Brand Madhya Pradesh Tourism
Agency Ogilvy & Mather Pvt. Ltd.
Audience The quintessential Indian family residing in metros and Tier 2 cities across India.
Cultural Context
 MP  tourism  offers a vivid experience  for the  tourist’s and  this experience  takes  them into a deep internal trance. The theme song ‘har rooh malang hai’ meaning every soul who comes to MP is in its individual trance experience bought this feeling alive.