| Ad/Promotional Film 31 – 60 sec | ||||
| Client | Rio Tinto Diamonds NV | |||
| Brand | Nazraana | |||
| Agency | Ogilvy & Mather Pvt. Ltd. | |||
| Audience | The target audience were those in the market for gifting jewellery but haven’t made up their mind. | |||
| Cultural Context |
Most diamond brands celebrate the receiver of the diamond. Nazrana decided to approach this differently and celebrate the giver.
From here emerged the campaign idea – the heart that gifts a diamond shines like a diamond. |
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