| Illustration for Advertising | ||||
| Client | Haiyya | |||
| Brand | Public | |||
| Agency | BBDO India | |||
| Brief | People were defacing the beautiful D’Monte Park in Mumbai by sticking chewing gum everywhere.Haiyya, a non-profit organisation, wanted to make a difference and clean up the park. A solution was needed to fix this issue. | |||
| Location & Scale | People were defacing the beautiful D’Monte Park in Mumbai by sticking chewing gum everywhere.If people love sticking gum, why not give them a better place to stick it ? on the ticket! So we created ‘Stick-It Art’.We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story. |
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| Solution | If people love sticking gum, why not give them a better place to stick it ? on the ticket! So we created ‘Stick-It Art’.We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story.Visitors at The D’Monte Park interacted and engaged with the idea and got the point. They were instant converts. |
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