Illustration for Advertising
Client Haiyya
Brand Public
Agency BBDO India
Brief People were defacing the beautiful D’Monte Park in Mumbai by sticking chewing gum everywhere.Haiyya, a non-profit organisation, wanted to make a difference and clean up the park. A solution was needed to fix this issue.
Location & Scale People were defacing the beautiful D’Monte Park in Mumbai by sticking chewing gum everywhere.If people love sticking gum, why not give them a better place to stick it ? on the ticket!
So we created ‘Stick-It Art’.We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story.
Solution If people love sticking gum, why not give them a better place to stick it ? on the ticket!
So we created ‘Stick-It Art’.We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story.Visitors at The D’Monte Park interacted and engaged with the idea and got the point. They were instant converts.

 

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