Use of Music for Film Advertising
Awards
Client Parle Agro Pvt. Ltd.
Brand Frooti
Agency Creativeland Asia
Audience Broadcast nationally, the advert spoke to mango lovers across all age groups
Cultural Context
 When we wanted to talk about Frooti’s immense appetite value, we created a film that’s all about the Magic of Fresh ‘n’ Juicy mangoes – its mouthwatering deliciousness and the child-like craving for it.We also took on Shah Rukh Khan, the heartthrob of a million Indians, as the brand ambassador for Frooti. Shah Rukh, with his pan-India appeal, took the brand places it had never been to before.