Vadilal Ice-Cream Election
| Typography for Advertising |
| Client |
|
Vadilal Dairy Pvt. Ltd. |
| Brand |
|
Vadilal |
| Agency |
|
Famous Innovations |
|
|
|
| Brief |
|
A local player competing against deep-pocket international brands, Vadilal Ice-creams came to us with a simple (read boring) brief: help us stand out in the category without big spends. The mandatories: the campaign will launch at the start of summer, it should speak of our great ingredients and should have the happy, colorful essence of our product. |
| Location & Scale |
|
The posters were displayed at and around ice-cream stores, in malls and near schools. It ran primarily in Mumbai and Pune. |
| Solution |
|
Missing a real USP in the product, we took advantage of the timing of the campaign. The start of summer of 2014 happened to be election time in India. We thus decided to position Vadilal as “The Only Ice-cream that could stand for Elections.” To really make our audience salivate, we made our headline look like ice-cream using CGI. The result? Creatives excited, consumers engaged, clients happy! |
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